Privacy Policy

Last updated: {{ 20/11/2025 }}

At StraightUp, we are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website or make a purchase.

1. Information We Collect


a. Personal Information

When you place an order, create an account, or contact us, we may collect:

  • Full Name
  • Email Address
  • Phone Number
  • Billing and Shipping Address
  • Payment Details (processed securely by third-party payment gateways)

We do NOT store your full card number, UPI PIN, or any sensitive payment information.

b. Automatically Collected Information

When you visit our website, we automatically collect:

  • IP address
  • Browser type and device information
  • Pages viewed and time spent on our website
  • Cookies that help us improve site performance

This information helps us analyse traffic, improve user experience, and secure our website.

2. How We Use Your Information

We use your information to:

  • Process and deliver your orders
  • Provide customer support
  • Improve our website and product offerings
  • Send important updates about your orders
  • Prevent fraud and protect our website

We do not sell or rent your personal information to third parties.

3. Sharing Your Information

We only share your information with:

  • Payment gateways (for secure transaction processing)
  • Shipping partners (to deliver your order)
  • Analytics tools (for website improvement)

All partners follow strict data protection policies.

4. Cookies

We use cookies to:

  • Keep items in your cart
  • Improve website loading speed
  • Analyse user behaviour
  • Personalize the shopping experience

You can disable cookies in your browser settings, but some features may not work properly.

5. Data Security

We use encryption and secure servers to protect your data.
Although no system is 100% secure, we take all reasonable precautions to keep your information safe.

6. Your Rights

You can request to:

  • Access your personal data
  • Correct inaccurate information
  • Delete your data
  • Unsubscribe from marketing emails

Email us at: straightupstore.in@gmail.com

7. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.

8. Contact Us

If you have any questions about this Privacy Policy, contact us at:
📧 straightupstore.in@gmail.com